Where is energy efficiency today?

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>> Give us a perspective of sort of where that is today and how is it evolved, where is it going. I think there is some lot of interesting lessons that could be learned from experience.

>> Look on the energy efficiency side, I think the reason is to get so much attention is because the economics makes sense. I mean I think that if you ask me, what's different in the markets today. People won't understand how a company is gonna make revenues, what the bottom lines is gonna look like, how do they get from here to profitability and energy efficiency has just done a really good job of highlighting those areas and saying you know may be the cheapest megawatt every produced is the one that was never made, so it was one of the tag lines, one of the company, and we spent sometime with users. So look, I think why people are so excited about it is because it does make good economic sense. It may not require any major incentives to get things done and as companies are starting to realize more and more, how important is energy and energy costs are to their bottom line, employing efficiency programs, employing efficiency technology just makes good business sense. And we think, you know, we are very favorable on this as a sector, efficiency incorporates a lot of different things from, you know, Kevin's discussion on building materials, better ideas in that front to smart inaudible to just better information flow, all that can fall under a broader efficiency umbrella, and we think there is a lot of very interesting selling opportunities there.

>> So here is the challenge you got, facilities guys, you have sustainability officers and CFOs being attacked for being sold solutions across the variety of different technologies could be solar, could be commissioning, could be domain response, could be smart windows. How do you solve that? inaudible loss of inefficiency solution from inaudible and H-pack system controls there's got to be some consolidation of solutions somehow either through partnering or through consolidating with technology sets. So you can grab the customer and deliver them a holistic solution not just a point solution. I think we are likely to see a lot of that in the next couple of years.

>> I think what entreats us about this phase, you know, we do a lot to generate electricity in these clean text space, we figure out inaudible the CFO if you will at the chief sustainability officer. They are being asked to come up with those solutions because there is an economic pain that they are able to address and for those, who have been in public boardrooms at times you might spend an hour as a board reviewing some of the cost issues that a CEO might be dealing with and I did this in the previous life. We would spend religiously half hour, we probably looking at the darned cell phone bills to see who is using the most minutes in the company, and it was a trivial expense compared to our energy bills. We didn't know what to do about our energy bills, and we didn't have any resources to go find out how we should do. I mean today with the crop of new companies bringing technological solutions you got to combine that with some go to market opportunities with the folks that are making decisions can be smart enough.

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