The Future Of.... Browsing

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>> Female: What would we do without the internet? When we launch our browser, our reference books, newsstands, our entertainment centers are all just a URL away. But in the future, our browsers will come to life as we interact with the world, whether it's out shopping or walking down the streets.

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>> Sumi Das: Mobile devices and wireless technology have helped cut the cord allowing us to surf the net anywhere. Web browsing is now in the verge of making another leap. Augmented reality or AR takes our physical environment and add the layer of digital information. Companies like Aurasma are using AR to develop a new way to browse.

>> Female: Aurasma is a visual browser that helps bridge the digital world with the physical world.

>> Sumi Das: Users download an app to their mobile device. When they come across an object marked with the Aurasma A, they can point their devices at the object, which triggers an aura to launch. Thanks to image and pattern recognizintion technology.

>> Female: I think the example that I relate to most is when you're waiting at the bus stop and you see a movie ad--a poster for a movie for example. You can flash your device at that poster, it comes to life. It shows you a trailer, it can read your GPS, tell where you are. You can click through and actually buy a ticket for a movie right then.

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>> Female: With augmented reality, billboards are no longer limited to still images. Aim your phone at an ad and in this case, you could be researching your next vacation.

>> Sumi Das: Advertisements using AR offer advantages that print ads don't.

>> Female: One of the big benefits our partners are experiencing is that they're seeing a much higher level of customer engagement. In addition to that, because we can measure not only when they view it, but also when they click through it, the ROI is much more evident.

>> Sumi Das: But it's not just about slick ads. Find yourself lost in an unfamiliar building, AR can give you a 3D view of exactly where you are. And here is a genius application. Trying to install a router but can't figure out where to plug in the cord? Aim your device at the product and instructions come to life showing you precisely where to insert that yellow cord.

>> Female: Insert the yellow cable into the port on the left hand side.

>> Sumi Das: Companies are embracing augmented reality. Starbucks got into the game with its Magic Cup App developed by Blast Radius and the material group. Point your phone at your latte and a cute animation appears. While you need a smartphone or a tablet to view AR today, down the road, that devise could be even more seamless.

>> Female: You maybe wearing glasses or it may be on a contact lens or some sort of wall or screen in which you can interact. Your hands are suddenly free so you can interact with the digital and the physical in a much more natural way.

>> Sumi Das: The future of browsing leading the web even further into your world. For SmartPlanet I'm Sumi Das.

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