Smart design for 'green' buildings

Barbara Heydorn: What's needed in this space? Is it better tools to measure what we have today and predict? Is it a new generation of materials, like some of the things we've heard of this morning? Is it just better design? What do people think? Bruce? Bruce King: Well, as a materials geek, I would love to say that it's new materials and new products, but in fact that's about the last thing. Echoing what everybody else has said design is 90% of the job and you get the opposite impression. And if you are coming in to the space of green building as a VC, as an investor, just to the homeowner wanting to do the right thing, you go to a green building conference anywhere and they are happening now every twenty minutes somewhere in the United States. And all you see is products, products that Matt puts in, products that I design as an engineer, products that any of us are using everyday, but that's the last thing. I can design you a very super green building with terrible products and conversely what we are seeing are often unfortunately are really fancy buildings with really cool snazzy products that are not green buildings. They don't save any energy. They are leaky, they are not performing one way or another and it's not because we don't know how. It's because there is a great need for more education especially amongst the people who design the buildings. The materials choices and systems choices are the last thing down the line. Buildings are not an abstraction. They occupy a particular place on earth and you know where the sun is and you know where the wind blows. Intelligent design means you account for that. Make the sun and the wind and the climate work with you, not against you. It seems kind of obvious when you say it, right, but routinely, people fail to do that and what all of us have worst story hear, I'm sure, everybody I know, all of us old greenings going back oasis. Somebody designs a building with a whole bunch of west facing glass and they come to their mechanical engineer and say, or their builder and say turn it into a lead platinum building for me, would you? Aren't they really super efficient coolers now? Barbara Heydorn: So Phil, I had.... Bruce King: You can't make up for bad design. Barbara Heydorn: Phil, I had the impression you've got some comments on the space too? Phil Williams: Uh-huh. I think the answer is it's 90% design, and it's 90% materials, and it's 90% innovation, and it's 90% other things and frankly, it's putting it all together. It's a matter of never discounting any component and portion of it because again, a great lead building operated poorly you know, it's really, it's rank order. It's like miles per gallon on your car. You have a general idea where it is, but frankly, you could probably get 10 miles per gallon on a Prius if you wanted to, right? There is some just rank orders and I think that's the key component of it is to recognize that you can't be afraid to look out for new products, new ideas, new people because we have been screwing around with stuff for decades, we just got used to the risk. And the fact is the risk sometimes is not doing new things, so hopefully nobody around this group says new things are bad things right. If we are going to find new things, it better be in this group, this, today.

==== Transcribed by Automatic Sync Technologies ====