Outdoor furniture company targets 'sustainability'

Music

>> Inaudible was established as a sustainable, outdoor furniture company really to create outdoor living spaces. We focus on everything for the patio. It has a sustainable story behind it. 2009 for us hit pretty hard with the recession and especially for buying high-end outdoor goods. One of the things that I noticed is the staycation. You know, a lot of people weren't traveling. So background talk that was a time to focus on people's homes and recreating the space for a more pleasant environment in their living space, and just reaching out to the local community. Going back to the 101 of why we even created this business.

>> Isn't that nice?

>> For us, you know, we had a lot of overhead. So cutting all of our expenses, streamlining every aspect of our business from advertising to who and what we worked with for products, and you stick with what sold. So one of the ideas that I had coming out of the recession or to save myself within the recession is to focus on one product, music and the furniture line was doing best for me. I've merged with the manufacturer. We have a global name now, Mama Green. What's unique about Mama Green is they focus on sustainability. It's a very rustic, contemporary look. They use all efficacy certified reclaimed teak, which is forest stewardship council, so it's the highest level of certification. They use recycled and recyclable stainless steel, and the polyurethane resins that they use are all recyclable also, and there's no off gasing. I think when people think of patio furniture in general, they're thinking something that's disposable, and they don't really put too much effort into it. But again, I think the, the growing trend is, is not traveling so much, and they're spending more time background talk in their backyards, and they're looking for quality, something that feels nice that they can relax, and that's going to be durable and hold up over the years. And you have to sort of pay for that quality. music Looking back at our numbers over the last five years and the horrific 2009 that we had, we've already seen a huge increase in our revenues over the last three months, four months in the first quarter. We've done better than we did all of last year.

Music

==== Transcribed by Automatic Sync Technologies ====