Apple launches latest iPad with 4G

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>> Everyone's been wondering who will come out with a product that's more amazing than the iPad 2 with its big beautiful 9.7-inch screen; superfast A5 chip; all-day battery life; an elegant, thin, and light design. Everybody's been wondering this. Well, stop wondering laughter. We are.

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>> The retina display. Might have heard that an iPad could have a retina display

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But until you see it, you can't understand how amazing this is. We introduced the retina display technology first in the iPhone 4, and it's incredible. And to this day no one has yet matched that display technology in any mobile device, and we're going to bring it to the 9.7-inch screen of the iPad. When you turn on that new iPad, you are going to see graphics, text, icons sharper than you can imagine. They're just beautiful. When you go to read a book, you're going to see text that rivals anything you've seen in print and newspapers or magazines. Everything you do is just going to look stunning. Surfing the Web, reading your emails, and photos are just going to look amazing at high resolution on that gorgeous big display. The new iPad display is 2048 by 1536 pixels. And if you do the math really quick, you'll figure out that's over 3.1 million pixels on this display, the most ever on a mobile device. Put another way, many of you all have an HGTV at home. These televisions, 50 inches, 60 inches, have a resolution of 1920 by 1080. Here's an iPad scaled appropriately next to it. It has more pixels. Let's overlay the photos, the same photo as could be displayed on each of these devices. You see the iPad shows over a million more pixels than your own HGTV does at home. That's incredible. Of course, to display that many pixels, we've packed them really tightly. There are 264 pixels per inch in this display, and that is enough to call it a retina display. So the new iPad has a retina display with more pixels than any mobile device has ever had. It is 2048 by 1536 resolution over 3 million pixels. It has greater color saturation. It has the A5X quad core graphics. This is the best mobile display that has ever shipped. The second feature: an eyesight camera. Well, you know on the front of our devices we have a face time camera. It's most often used for face time video calls that our customers love making. And on the back we have a camera. And when that camera gets of such quality and capability that you're proud to use it as your everyday camera for photographs, we call it an eyesight camera. And the new iPad has a great eyesight camera. It's a 5-megapixel back side illuminated censor. We brought the optic system from the iPad 4S, 5 element lens, highbred infrared filter on it, and we have an ISP built into our A5X chip to do some great software algorithm capabilities on this for photographs. But, of course, the ultimate measure of a camera are the pictures you take with it. So let me show you some pictures taken with this new iPad. The iPad has auto exposure, so it gets great exposure, great color. It has auto focus. It's incredible the detail it picks up. And you see that lens can deliver a great edge-to-edge sharpness and detail. It has auto face detection. You can take individual or group shots. It knows just what to do. It has auto exposure lock and auto focus lock so you can compose exactly the photograph you want. It is just a blast to use. That's Derby, the world's largest dog.

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So it is a 5-megapixel eyesight camera, advanced optics with an IR filter, auto focus, auto white balance, face detection, everything to deliver a great photo experience built into an iPad. Next generation wireless.

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We all like to do great things like watch videos on our iPad, surf the Web to sites like Vimeo and watch HD high quality video. But if you don't have the high speed bandwidth, the best thing is to let it just buffer for a while and wait, then hit play. Well, what if you could start to watch right away because you could download the video faster than you can watch it in realtime? So watch what happens. I'm going to hit play. And this is a great film, the BIRD film from the Andrew Zuckerman Studios. And on the right, on LTE, it starts playing right away. You can see with the progress bar in the top it is loading the video faster than we can watch it in realtime. The device on the left, which is on EVDO or we could have used GSM as well there, it's buffering the video waiting to save enough frames before it starts to play. That's what we've been used to. On the right is what we're going to start getting used to. It fundamentally changes how you experience things like video.

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So that's what it's like to use these high speed new networks.

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You're probably at this point thinking, I want one. What's it going to cost? I am. So the new iPad, you remember the iPad 2 starts at 499 for 16 gigabytes. Well, I'm really excited to tell you the new iPad will be priced at just $499.

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It comes in three storage capacities: 16, 32, and 64 gigabytes at 499, 599, and 699 for WiFi models. And for WiFi plus 4G, 629, 729, and 829: the same prices as the iPad 2 before it. And the new iPad will be available on March 16th. Just one week.

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