Whodat saving me from Google Books?

By Dana Blankenhorn | Nov 16, 2009 |

New Orleans Saints fans are sometimes called “whodats,” since in their cajun accents they  taunt opponents with “who dat say dey gonna beat dem Saints?” (So far this year, the answer is no one.)

(With Live, Little Red Hen is still in print and available for Christmas giving at Amazon.com. What she is doing here will soon be made clear.)

Whodat is an important question you need to answer in evaluating any criticism of anyone. Who are you, what is your interest in this, why are you getting in the middle of this, what’s in it for you?

In the case of Google Books a whole bunch of whodats have forced the company to retreat from digitizing all books. It’s now only after those in the English-speaking world.

You think this satisfies the whodats? You think Sarah Palin wants to go back to being governor of Alaska?

Apologies to the Palin fans, but the analogy is heartfelt. Those who complained initially about the Google Books idea — we’ll digitize the books, store the books, even sell books that you can’t afford to print and give authors a big cut of the money — aren’t going quietly into that good night.

Like Levi Johnston, they want to extend their 15 minutes of fame indefinitely.

In this case the critics have high-sounding names like Initiative for a Competitive Online Marketplace (ICOMP) and the Open Books Alliance (OBA). They claim to represent authors, writers like me who have out-of-print titles and might benefit from having these “orphan works” digitized and sold online.

But do they really?

Let’s be clear here. Google came up with this idea. No other company has offered to match the free money Google wants to give me. No one else has promised to digitize the world’s books, make them available, handle the transaction processing, and (even maybe) send me a check.

So whodat say dey gonna beat dem Google?

ICOMP says this is a bad deal. Bad for competition and innovation:

If Google were serious about allowing meaningful competition, the settlement would allow any company to access copies of orphan works scanned pursuant to the settlement on the same terms as Google.

Very nice in theory, but Google is making the investment, Google is digitizing and storing these books. Where is your investment in this, ICOMP?

OBA throws the virtual book at Google:

Google, the AAP (Association of American Publishers, and the AG (U.S. Attorney General) are attempting to distract people from their continued efforts to establish a monopoly over digital content access and distribution; usurp Congress’s role in setting copyright policy; lock writers into their unsought registry, stripping them of their individual contract rights; put library budgets and patron privacy at risk; and establish a dangerous precedent by abusing the class action process.”

The OBA’s “baseline requirements” make it appear that these orphan works are a gold mine, that there’s a flood of people seeking to buy, sell and trade these books. That’s false. There are no such people. These are called “orphan works” for a reason. The market abandoned them.

Who is in the OBA? Microsoft, Yahoo, small presses, and groups of writers who are under the mistaken impression that there is a pony for them somewhere, assuming Google walks away.

There is no pony if Google walks away. Collecting, organizing and digitizing books costs money. If you have several companies doing the digitizing, the complexity rises exponentially. Now you need someone coordinating — can’t be any of the participants.

And how are readers supposed to find these digitized books, if they’re in multiple archives? Serendipity is going to be your main source of sales on orphaned works. If you had someone pointing to them, they too would have to cash in.

See what I’m saying? This is a deal between the writer and Google. All these other characters seem interested in doing is acting as middlemen, getting a cut, justifying their existence. But these are orphaned works — there is no market for them. They are currently worth nothing.

So how about if these folks agree to take a cut of that? The OBA can have 10% of what the market is worth today. Heck, let’s be generous and offer 50%. And 50% of nothing is…

 

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John Dodge

John Dodge has answered the call of journalism for 33 years, most of the time covering technology, engineering and business. While he's run magazines, newsweeklies and web sites, reporting and writing always took up half his time. He has have plied his craft at the WSJ, Boston Globe, PC Week (now eWeek), EDN, Design News, Electronic Business, Bio-IT World, Health-IT World, the Lowell Sun, Haverhill Gazette and Newburyport Daily News. He would have like to have been around when Boston supported seven or more newspapers (1940s) and while steam locomotives still pulled trains, but that era was nearly over by the time he raced into the world. That said, he has been blogging and shooting and editing video, writing for web and other online contents tasks for years now.

He has won numerous journalism awards in the past two years, including two Eddie Golds, one Neal finalist and the IEEE Award for Distinguished Journalism all for his reporting and coverage of the Boeing 787 Dreamliner.

Besides his family and myriad hobbies, reporting and writing is why he gets up in the morning. His personal blog focuses on netbooks and is called The Dodge Retort.

John Dodge

John Dodge prides himself on completely independent journalism. His opinions, observations and reporting are not influenced by any financial holdings. He holds no shares in computer, electronics, software or Internet companies. He also has no business affiliations with organizations except with those for which he creates content as a freelancer.

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.
The Thinking Tech blog focuses on technologies such as virtualization, smart electric grids, enterprise 2.0, open source, data center management, green technology and the intersection between the innovation and application of these advancements.