Welcome to the stick era

By Dana Blankenhorn | Jun 11, 2009 |

One point driven home by my recent trip to CompuTex in Taiwan is the next few years will go down as the stick era.

(Shown is a display from CompuTex showing stick memories designed to look like sushi, and priced similarly.)

Chip-based memory sticks, which you plug into a USB port, are getting super-cheap, and due to get cheaper. I went with a 32 Gigabyte Corsair, but versions with twice that memory are already less than $150.

Memory makers are anxious to find new markets for their product. Cheap chip memory will mean higher-capacity iPod Nanos, phones with many gigabytes of storage, and netbooks that store as much as desktops did just a few years ago.

I remember being amazed a year ago when I went to a trade show and received press releases on 128 Mbyte stick memories. Now you can do that with multi-gigabit sticks.

Chips also store gigabytes of data on Secure Digital Cards (SDCs). I had a 2 Gigabyte model in the Canon camera I brought to China.

While in Taiwan I saw SDCs coming to market this Christmas with up to 16 GBytes, at very low cost. Instant upgrade, and no more worries aboutĀ using your PowerShot as a video unit. The same will be true with your next phone.

To maintain prices and margins, stick makers at CompuTex looked desperate. I saw sticks with leather jackets, sticks you could brand yourself, sticks offered as fashion statements. (Like the sushi sticks above.)

You can also expect to see sticks with software — security software or application software. I recently suggested shipping sticks with a full Linux stack.

It’s also important to consider the implications of cheap, multi-gigabyte stick memory on our computing environment.

It has been a decade now since manufacturers stopped offering floppy disks, which held about 1 Mbyte. For a while this improved security, since online traffic could be audited.

Now you can pull out gigabytes from any PC with a USBĀ stick in just the time it takes to read this sentence. Sticks are easy to hide, and USB ports are difficult for IT managers to eliminate, since they’re a primary means by which devices, not just memory, are linked to PCs today.

That’s a scary implication. Here is a less scary one.

Before leaving for China I put many important applications on the Corsair stick, including my passwords and my picture editing software. During my trip I moved data repeatedly from the 2 GByte SRAM on my Canon camera to the stick — the netbook had drives for both so it took just a few minutes.

I just checked the Corsair and I have used just 5% of its storage capacity.

 

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John Dodge

John Dodge has answered the call of journalism for 33 years, most of the time covering technology, engineering and business. While he's run magazines, newsweeklies and web sites, reporting and writing always took up half his time. He has have plied his craft at the WSJ, Boston Globe, PC Week (now eWeek), EDN, Design News, Electronic Business, Bio-IT World, Health-IT World, the Lowell Sun, Haverhill Gazette and Newburyport Daily News. He would have like to have been around when Boston supported seven or more newspapers (1940s) and while steam locomotives still pulled trains, but that era was nearly over by the time he raced into the world. That said, he has been blogging and shooting and editing video, writing for web and other online contents tasks for years now.

He has won numerous journalism awards in the past two years, including two Eddie Golds, one Neal finalist and the IEEE Award for Distinguished Journalism all for his reporting and coverage of the Boeing 787 Dreamliner.

Besides his family and myriad hobbies, reporting and writing is why he gets up in the morning. His personal blog focuses on netbooks and is called The Dodge Retort.

John Dodge

John Dodge prides himself on completely independent journalism. His opinions, observations and reporting are not influenced by any financial holdings. He holds no shares in computer, electronics, software or Internet companies. He also has no business affiliations with organizations except with those for which he creates content as a freelancer.

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.
The Thinking Tech blog focuses on technologies such as virtualization, smart electric grids, enterprise 2.0, open source, data center management, green technology and the intersection between the innovation and application of these advancements.