The Cloud to hover over London Olympics

By John Dodge | Nov 30, 2009 |

The 2012 Olympics in London will feature a bubble-like structure that give its occupants the sensation of walking in the clouds. Hmmm, they can do that at street level in London.

Want to know more? So do I because a bunch of translucent bubbles delicately strung together by cables from a supporting tower is indeed a unique structure. Also, see the two videos below.

Artist's view from above the Cloud

Artist's view from above The Cloud

Visitors will be able to walk or bicycle through them and view the games from on high or watch extensive LED signage announcing the drama of the Games in real time. Let’s try to put it into perspective from lightweight structures expert Joerg Schleich.

“Many tall towers have preceded this, but our [future] achievement is the high degree of transparency, the minimal use of material and the vast volume created by the sphere — all on exceedingly slender columns, stabilized by a cable net such as the one I built in Stuttgart in 2001,” he said somewhat immodestly (he built that all by himself?!). Schleich is one of a 21 contributors to the project.

I hope The Cloud with its “exceedingly slender columns” can withstand a stiff breeze. Certainly it’s not for those afflicted by Acrophobia. I can’t decide whether it reminds me more of Google-esque dishwater bubbles or a stroll through a vineyard at harvest time.

“The structure is a new form of collective expression and experience and an updated symbol of our dawning age: code rather than carbon,” said project leader Carlo Ratti, head of the MIT SENSEable Cities Laboratory. In that vein, the Cloud will make use of solar energy (there’s sunshine in London?) and regenerative braking in its elevators to produce energy.

The cloud also taps London’s famous fog. As Monet once said “Without the fog, London would not be a beautiful city.”

Expected cost will depend how much can be raised in private funds since public monies will not be used. Money will be raised through admissions, contributions as well as sponsorships for bubbles and LED signage.

“We can build our Cloud with 5 million pounds or 50 million,” Cloud team member Walter Nicolino said in MIT ’s press release. “The flexibility of the structural system will allow us to tune the size of the Cloud to the level of funding that is reached.”

Indeed, The Cloud sounds like a flexible structure in many respects!

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John Dodge

John Dodge has answered the call of journalism for 33 years, most of the time covering technology, engineering and business. While he's run magazines, newsweeklies and web sites, reporting and writing always took up half his time. He has have plied his craft at the WSJ, Boston Globe, PC Week (now eWeek), EDN, Design News, Electronic Business, Bio-IT World, Health-IT World, the Lowell Sun, Haverhill Gazette and Newburyport Daily News. He would have like to have been around when Boston supported seven or more newspapers (1940s) and while steam locomotives still pulled trains, but that era was nearly over by the time he raced into the world. That said, he has been blogging and shooting and editing video, writing for web and other online contents tasks for years now.

He has won numerous journalism awards in the past two years, including two Eddie Golds, one Neal finalist and the IEEE Award for Distinguished Journalism all for his reporting and coverage of the Boeing 787 Dreamliner.

Besides his family and myriad hobbies, reporting and writing is why he gets up in the morning. His personal blog focuses on netbooks and is called The Dodge Retort.

John Dodge

John Dodge prides himself on completely independent journalism. His opinions, observations and reporting are not influenced by any financial holdings. He holds no shares in computer, electronics, software or Internet companies. He also has no business affiliations with organizations except with those for which he creates content as a freelancer.

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.
The Thinking Tech blog focuses on technologies such as virtualization, smart electric grids, enterprise 2.0, open source, data center management, green technology and the intersection between the innovation and application of these advancements.