Microsoft kicks the cloud concept quite by accident

By Dana Blankenhorn | Oct 12, 2009 |

Because its Danger unit managed to lose the personal data of Sidekick users, Microsoft has done more than any other company this year to dissuade people from using cloud computing.

It’s ironic because technically this has nothing to do with cloud computing. The data was hosted in a single server location, without backups, which is not at all what cloud computing is about.

Clouds don’t store data in one location. There are many companies now offering clouds as a way to back up your data. So how can this Microsoft failure possibly redound against clouds?

It’s because most people don’t know the difference between clouds and web hosting, nor in fact should they. The smart move is to know the difference, but not everyone is as smart as you are. Thus clouds can be tarred with every failure of a Web host.

This is a shame because clouds really are different. They separate the application from its operating system. They abstract the complexity of computing from operators (who are fallible) to banks of identical servers (which are less so), so you really start to get the stability benefits of Moore’s Law.

In fact the blame here falls squarely on Microsoft, not on clouds generally. Someone took their eye off the ball, probably because the unit that messed up, Danger (great name considering), was acquired by Microsoft last year.

Acquisitions can be like that. The old folks let the new folks know they’re outsiders. Silicon Valley Insider Dan Frommer warned this was happening with Danger over a year ago. Co-founder Andy Rubin left for Google practically before the ink was dry. (From org chart hell I stab at thee!)

But to ordinary users, this is inside baseball. It’s an explanation, not an excuse. The egg is on the face of Microsoft, and should be on no one else’s. Certainly not the cloud’s.

But it is. Given how dependent arch-rival Google is on the cloud concept, that may be the only silver lining Microsoft has today.

 

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John Dodge

John Dodge has answered the call of journalism for 33 years, most of the time covering technology, engineering and business. While he's run magazines, newsweeklies and web sites, reporting and writing always took up half his time. He has have plied his craft at the WSJ, Boston Globe, PC Week (now eWeek), EDN, Design News, Electronic Business, Bio-IT World, Health-IT World, the Lowell Sun, Haverhill Gazette and Newburyport Daily News. He would have like to have been around when Boston supported seven or more newspapers (1940s) and while steam locomotives still pulled trains, but that era was nearly over by the time he raced into the world. That said, he has been blogging and shooting and editing video, writing for web and other online contents tasks for years now.

He has won numerous journalism awards in the past two years, including two Eddie Golds, one Neal finalist and the IEEE Award for Distinguished Journalism all for his reporting and coverage of the Boeing 787 Dreamliner.

Besides his family and myriad hobbies, reporting and writing is why he gets up in the morning. His personal blog focuses on netbooks and is called The Dodge Retort.

John Dodge

John Dodge prides himself on completely independent journalism. His opinions, observations and reporting are not influenced by any financial holdings. He holds no shares in computer, electronics, software or Internet companies. He also has no business affiliations with organizations except with those for which he creates content as a freelancer.

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.
The Thinking Tech blog focuses on technologies such as virtualization, smart electric grids, enterprise 2.0, open source, data center management, green technology and the intersection between the innovation and application of these advancements.