Dana Blankenhorn

Rethinking Healthcare

The swine flu rethink begins

By Dana Blankenhorn | Feb 5, 2010 |

With caseloads and death rates both declining, the debriefings have begun regarding H1N1 “swine” flu.

It seems clear that this flu was worse than regular flu, that it hit younger people and sent more to the hospital. The load seems lighter now in part because there is less seasonal flu than normal.

This close up from a recent CDC chart tells the story. The low peak on the left represents early 2009, a typical flu season. The high peak on the right is H1N1, striking earlier, peaking at a very high level, then rapidly dropping off.

The pandemic did not happen, but the panic’s effect is lasting.

The biggest problem lies with the vaccine process. By requiring vaccine to be cultured in eggs, you have a long lead time in the face of uncertain demand.

The second problem lies with uncertainty, which was rampant in the early stages of the disease.

Any appearance of uncertainty can lead to panic. There was a huge demand for vaccine before vaccine was available. Once it was, and the flu peaked, demand dropped off, leaving unsold vaccine.

Now experts fear another rise may be in the offing, but public attitudes have been driven back-and-forth so much that any warnings sound like the boy crying wolf. Even if a reason to panic appears now, people may not respond.

Hindsight is a great thing. In hindsight too much attention was paid to the transmission of the virus, not enough to measuring its severity, or how severe it might be as more people were exposed.

Another problem was that hospitals were highly stressed when the virus was at its most virulent. More planning is needed in case the next pandemic is worse, just as we need more planning in advance of earthquakes and hurricanes.

Compare this flu to Hurricane Katrina. The lessons are really the same.

The problem in Katrina was not the situation in August, 2005. It was the deterioration at FEMA that went on for years beforehand. In politics the best defense may be a good offense, but in an emergency the best offense is a good defense. Before the next flu season we need more preparation.

So what do you think we learned from this flu, and what do you think we should do about it?

 
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  •  
    1

    pdakin@...

    02/08/10 | Report as spam

    RE: The swine flu rethink begins

    Good article, but I?d like to comment on the FEMA analogy which touched a nerve. If in an emergency, the best offense is a good defense, why single out FEMA? My business and my sister's and mother's homes were washed away in Katrina. But let's honestly prioritize blame: First, the individual for not preparing; second, the Army Corps for creating and, for years, refusing to close the MS River Gulf Outlet; third, faulty levee construction; forth, failure of the local government (too many ways to list); fifth, failure of the state government by refusing assistance from almost everyone including boats from LA Wildlife to (for days) refusing Federal aid; and maybe sixth, FEMA for not properly responding to a situation that has never been encountered.

    It was not the "deterioration at FEMA that went on for years" that caused the magnitude of the disaster. It was the deterioration of the proper order of responsibility that has been going on for years, beginning with self and exacerbated by tolerating and relying on incompetent local, state, and federal bureaucracies (in that order.) Katrina was a great example of what happens when our view of responsibility is backwards.

    Did FEMA screw up? Of course it did. But take it from someone who lived through it. If our primary reliance is on Big Brother to efficiently react to ANYTHING much less something they have never encountered, we deserve what we get.

  •  
    2

    rob_from_wales

    02/08/10 | Report as spam

    RE: The swine flu rethink begins

    Is the biggest lesson we need to learn the fact that the developing nations need to bolster the health care in underdeveloped countries to contain any future disease that could become a pandemic.

  •  
    3

    zclayton3

    02/08/10 | Report as spam

    Not FEMA

    FEMA did not fail in 2005, FEMA had been subsumed by Dept of Homeland Security, whatever that does. FEMA had been whipsawed by so many changes in that reorganization that I'm a little surprised they were able to do as much as they did. Don't blame FEMA, blame the DHS yokels looking for dirty bombs under the bed and forgetting that emergencies don't always come wrapped in technical packages.

  •  
    4

    ulyssesmsu

    02/08/10 | Report as spam

    Don't blame FEMA

    The problems after Katrina weren't the fault of FEMA. They were the fault of Louisiana and its corrupt government. That's what has gone back "for years beforehand." Blaming FEMA is simplistic nonsense and a complete misunderstanding of what really happened.

  •  
    5

    kingtj

    02/08/10 | Report as spam

    RE: The swine flu rethink begins

    I think it's also at least worth noting that quite a few individuals out there believed this H1N1 thing was suspect from the beginning. There are certainly some unanswered questions still floating around about it, including some comments indicating this virus had to be man-made in a lab.

    It sure seemed to me that government officials were making every effort to maximize the "fear levels" about H1N1, even as news reports were contradicting their statements at every turn. (For example, I remember the news story about the couple that both contracted H1N1, yet they decided to go ahead and get married. The papers showed photos of them giving their vows with masks on, so they wouldn't infect others at the ceremony. That's not exactly the type of behavior you expect people to participate in if they're suffering from a deadly variant of the flu that requires millions of dollars of government money to be spent on an emergency basis for vaccine!)

    Personally, I think government got duped into making a big pharmaceutical firm a LOT of money, and then struggled to justify their bad decisions for months after the fact.

  •  
    6

    nhokkanen

    02/08/10 | Report as spam

    re: The swine flu rethink begins -- How about adding consumer rights?

    February 22 is the next FDA VRBPAC meeting, at which flu strains for next year's vaccines will be chosen. Look for H1N1 to be added to next year's seasonal flu vaccine.

    Before your next vaccination, look into your lack of consumer rights, should you suffer an adverse reaction to the influenza vaccine.
    - Do you file your claim with the VICP or the CICP?
    - How many cases are filed seasonally?
    - What percentage are thrown out of court, and why?
    - What medical treatments are available for your injuries?
    - Who pays?
    - What happens if you develop a chronic autoimmune condition and are rendered unable to work?

    Look into the actual number of influenza deaths reported by your state's Department of Health. Compare those with the CDC's Morbidity and Mortality Weekly Report. H1N1 fatalities are far fewer than the "36,000 deaths" attributed to seasonal flu -- which, if pneumonia is removed, amount to fewer than 3,000. Look into nutritional supplements that boost your body's immune system function. Read up on Vitamin D deficiency.

    Weigh the best interests for yourself and your family -- your government isn't.

  •  
    7

    LarryPTL

    02/09/10 | Report as spam

    The peak

    Swine flu peaked at about the same time the normal seasonal flu peaked. Add the two together and you get the unusual peak.

    I'd like to see the same charts with swine flu only, other flu only, and a third with uncertain which flu and see what happens. I bet the peaks won't be out of line with what normally happens each year.

  •  
    8

    DanaBlankenhorn

    02/09/10 | Report as spam

    pdakin@.

    In the 1996 hurricane (Andrew I believe) FEMA did an outstanding job. President Bush allowed the agency to go fallow under Michael Brown. One of the key takeaways any expert gives for a failure of an agency is poor preparation, not having procedures and materials beforehand. That was the case in 1995. It was not the case in 2005.

  •  
    9

    DanaBlankenhorn

    02/09/10 | Report as spam

    zclayton3 ulyssesmsu

    The first responsibility in any natural disaster like a hurricane or an earthquake goes to the federal government, not the state.

    The feds have the resources, not the state.

    The fact that FEMA was placed under DHS in no way absolves it from failure to plan and prepare.

  •  
    10

    DanaBlankenhorn

    02/09/10 | Report as spam

    kingtj

    This was not just US policy we're talking about, but the World Health Organization, which was monitoring the pandemic from the beginning. Death rates in the first month averaged 7%, extraordinarily high for a flu.

    This cynicism that "government is bad" and "business is bad" is damaging to both our democracy and to capitalism. Sometimes they are. Sometimes they are not.

    Officials had a choice. They could get in front of what was happening or they could wait for more data. Maybe waiting for more data would have been OK, in this case.

    But if it weren't -- if the response to it were like Katrina, with the President blowing out John McCain's birthday candles while the hurricane was striking the coast -- the outcome would have been worse.

  •  
    11

    DanaBlankenhorn

    02/09/10 | Report as spam

    LarryPTL

    Uh, no. There's a link to a full chart in the story, and the illustration is part of that chart.

    This flu season peaked early. There was less regular flu than normal. But many hospitals are still taking precautions, limiting visits due to continuing concerns about H1N1 and its easy transmission.

    Previous flu seasons peaked later in the season (around now) and those peaks were all much, much lower than in this flu. Half as high. Deaths were also much, much lower than with this flu season.

  •  
    12

    riverat1

    02/12/10 | Report as spam

    RE: The swine flu rethink begins

    I recently saw a story that said the H1N1 flue apparently hits Native Americans harder than other racial groups. If that is true then it may be that the early reports of a high mortality rates from the virus is due to the fact that Mexico where the virus originated has a high incidence of Native American blood in the population.

    One of my coworkers has been out since October because of H1N1 and was in the hospital for several weeks. It was touch and go whether he would survive for a while. He has started to return to work part time but it may be a couple more months before he returns full time.

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Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.
Rethinking Healthcare examines innovation in the health care industry covering topics such as electronic and personal health records, treatment, privacy, regulation and using information technology to manage and monitor chronic conditions.