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Facebook Ads: Monetizing the social graph and social graft

Facebook Ads: Monetizing the social graph and social graft

The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their social graph. (Beyond Facebook, it's not hard to imagine a contextual ad showing up every time you Twitter something.

November 6, 2007 by