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Morality V's Technology: Timberland takes Apple to the woodshed

Morality V's Technology: Timberland takes Apple to the woodshed

Timberland CEO Jeff Swartz wrote an extraordinary attack on Apple for its lack of performance on sustainability. Swartz laments that companies like Timberland have to play by the rules on sustainability but the cool brand of Apple gets a free pass. There is some irony that Swartz calls on Apple to marshall sustainability performance in its supply chain and yet feels powerless to influence Apple in his own personal or enterprise procurement process. Is Swartz a voice in the wilderness or is this the start of a popular revolt against the iconic Apple brand.

May 23, 2011 by