Dreamforce: Einstein's new friend Siri was biggest winner at Salesforce conference
It's officially known as Dreamforce, but in reality, it turned into Voiceforce, with Siri being the big beneficiary.
It's officially known as Dreamforce, but in reality, it turned into Voiceforce, with Siri being the big beneficiary.
Dreamforce 2015, as always, was more than an event - it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster - and even differently. If they dare.
This year, at Dreamforce 2013, Salesforce took an important step toward achieving a 10-year-plus vision, making the company more imposing than ever - they fix a few things.
Marc Benioff does a great job of setting the tone and direction of the software space. If you missed Dreamforce 2012, you might feel a bit left out. But, if you'd like to get a jump on next year's event, read Marc's Keynote for 2013. It's got vision to spare and should make a lot of software firms envious.
Dreamforce was a huge cloud and social enterprise success, but salesforce.com still has challenges ahead.
A new survey reveals that more than half of business-to-business employees think that enterprises need to get on board with social media at work.
Leave the trade show booth behind and get creative. The guerilla marketing at technology shows can be entertaining, memorable and maybe even profitable. Done right, it makes a bigger impact than any brochure, newsletter or keychain giveaway. Look at what SugarCRM did at the Salesforce show!
This week we get back into the tech conference season after the August hiatus, starting with the Office 2.0 Conference in San Francisco on Thursday and Friday.
Industry experts, executives, and entrepreneurs gathered in Santa Clara for SDForum's full-day "Software as a Service" event. The sold out conference kicked off with a panel, which included CNET founder Halsey Minor, talking about the practical considerations of the burgeoning model.