The 'Great Sales Transformation' is consultative, digital-first and AI-powered
Eight in 10 sales professionals say sales roles have changed since the pandemic, and nearly six in 10 say sales today is more appealing than five years ago.
Eight in 10 sales professionals say sales roles have changed since the pandemic, and nearly six in 10 say sales today is more appealing than five years ago.
Brian Solis explores the value of customer-centricity from both the lens of human beings and of data, as well as what Salesforce is doing about it with Customer 360 Truth.
Brian Solis, one of the leading influencers in the business technology world, opines on Salesforce, Einstein and Voice. Listen to hear and talk to him. Or talk to Salesforce Einstein.
With the aim of doubling annual revenue by 2024, Salesforce has a plan to get more customer data into more of its clouds, regardless of where that data comes from.
At Dreamforce, the CRM powerhouse gave live demos of a fully-autonomous AI agent, the world's largest open-source language model and other tools on the horizon.
As part of its move into verticals, Salesforce is pitching personalized and predictive services for the health sector -- warning that the tech industry could soon come for its business.
Meanwhile, Salesforce is helping sales and service teams get more from their call transcripts with features based on natural language processing.
Asia’s ever-growing digital presence means customers can engage with small businesses in real time. If SMBs manage this effectively, then they will likely see an increase in sales leads and boost win rates.
Salesforce has worked with 'Trailblazers' with SMBs to showcase how CRM tools linked together with AI can yield positive outcomes for businesses.
Digital has become a part of our everyday lives. In Asia, this is even more pronounced, as more than half of world’s 3.6 billion Internet users will reside in the Asia-Pacific region.