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The 'Great Sales Transformation' is consultative, digital-first and AI-powered

Eight in 10 sales professionals say sales roles have changed since the pandemic, and nearly six in 10 say sales today is more appealing than five years ago.

June 6, 2022 by Vala Afshar

Salesforce posts record Q4 results with $1B in sales from the "Data" business

The CRM giant beat top and bottom-line estimates, with every segment of its Subscription and Support business bringing in more than $1 billion in quarterly revenues.

March 1, 2022 by Stephanie Condon

Salesforce rolls out permanent remote work plans

The CRM giant re-imagines how it will use its iconic office towers amid changing safety requirements and employee expectations.

February 9, 2021 by Stephanie Condon

Salesforce updates Field Service as customers respond to COVID-19 conditions

Salesforce's fast-growing Field Service platform saw some major ups and downs in the past few months in the wake of the COVID-19 outbreak, but the company is updating the platform with an eye on sustained growth.

September 1, 2020 by Stephanie Condon

CRM and customer-centricity are code words for customer engagement and customer experience

Brian Solis explores the value of customer-centricity from both the lens of human beings and of data, as well as what Salesforce is doing about it with Customer 360 Truth.

January 21, 2020 by Paul Greenberg

Hey Einstein, Brian Solis is talking to you. And you're talking back

Brian Solis, one of the leading influencers in the business technology world, opines on Salesforce, Einstein and Voice. Listen to hear and talk to him. Or talk to Salesforce Einstein.

January 7, 2020 by Paul Greenberg

At Dreamforce 2019, Salesforce tries to pull more data into its orbit

With the aim of doubling annual revenue by 2024, Salesforce has a plan to get more customer data into more of its clouds, regardless of where that data comes from.

November 25, 2019 by Stephanie Condon

Salesforce teases its emerging AI capabilities

At Dreamforce, the CRM powerhouse gave live demos of a fully-autonomous AI agent, the world's largest open-source language model and other tools on the horizon.

November 21, 2019 by Stephanie Condon

Salesforce warns the health industry: the tech world is eyeing your market

As part of its move into verticals, Salesforce is pitching personalized and predictive services for the health sector -- warning that the tech industry could soon come for its business.