Oracle: Why customer experience is important
Oracle's top marketing leader for customer experience explains why this topic is important, the challenges in making customers happy, and what you can do about it.
Oracle's top marketing leader for customer experience explains why this topic is important, the challenges in making customers happy, and what you can do about it.
After introducing "adaptive intelligence" to its Customer Experience Cloud earlier this year, Oracle is demonstrating at OpenWorld how it's expanding its AI reach across applications.
http://i.bnet.com/video/9n0422_sam_oracle_sun.
A recent investor downgrade is shining the spot light on Oracle this week but is it really justified? How can the company overcome the concerns of both investors and customers? Watch ZDNet Irregular Enterprise editor Dennis Howlett as he explains what's happening, what it means, and what's next for the world's second largest software company.
Oracle President Charles Phillips unveils the company's new systems strategy in front of analysts at its headquarters in Redwood Shores, Calif. Phillips says the company is looking to model itself after the 1960s IBM by working on building complete, integrated platforms, but developed with open system components.
We get the goss from Oracle Australia and New Zealand chieftain Ian White on the sidelines of the technology giant's gargantuan OpenWorld confab in the United States last week.
As Oracle gets bigger and bigger, one question remains unanswered: what type of company is Oracle?
Senior Editor Sam Diaz shares his thoughts on Oracle's recent $7.4 billion purchase of Sun Microsystems. He says Oracle is positioning itself to come in as a one-stop player, complete with business hardware and business software. The deal could also help spur other tech mergers to keep pace with the likes of Oracle.
ZDNet senior editor Sam Diaz talks to Eliot Arlo Colon, president of Miro Consulting, discussing the ins and out of software licensing agreements with companies like Oracle. Colon shares his views on new Web 2.0 software and how businesses can get an edge in the negotiating process.
Oracle demos a new enterprise 2.0 application at the JavaOne Conference in San Francisco on Wednesday. Oracle executives Thomas Kurian and Peter Moskowitz show how Java changes an order entry application into a collaborative Web 2.0 environment.