Touchy-Feely
E-mail marketing is able to establish the kind of personal contact taht is impossible using any other medium. And it's way cheaper too, than big-dollar, bang-the-drum TV ads.
E-mail marketing is able to establish the kind of personal contact taht is impossible using any other medium. And it's way cheaper too, than big-dollar, bang-the-drum TV ads.
Much good discussion has come out of the GM/Apprentice ad campaign for the Chevy Tahoe that generated thousand of remixed video ads. Forrester's Charlene Li has the positive and reasonable spin on the outcome:While some people point to this campaign as an example of the failure of viral marketing and social computing, I think it points to a great success.
Crowdsourcing could potentially boost Asian businesses by being an internal platform to generate ideas and solutions to challenges, driven primarily by the high use of mobile devices and social media among the region's workforce.
Approximately 8 percent fewer consumers are 'extremely' or 'very' interested in buying a plug-in car, and high price tags are the main culprit.
I'm in seat 14c on a Virgin America flight back from Boston to San Francisco after an exhilarating Enterprise 2.0 Conference.