We've all heard of Web 2.0, Office 2.0, Enterprise 2.0, Business 2.0 and all the other 2.0's. But what exactly do we hear? Is that a dot or a point between the two figures? Or is the punctuation silent? You tell me.
Veodia were the victors in the Boston Enterprise 2.0 conference 'Launch Pad' contest for up and coming technologies, beating a strong field.
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The answer is simple: because we trust well-known brands more than others. Researchers from Penn State University (PSU) have integrated Google results pages into pages looking like coming from other search engines, such as Yahoo!, MSN Live Search or an in-house PSU search application. Then they asked a panel of students to judge which search engine offered the most relevant results. The testers found that the results from Yahoo! or Google were the best -- even if they were exactly the same than the ones offered by the two other tools. The researchers conclude that branding matters -- even when searching.
I'm heading over to the Enterprise 2.0 conference in Boston on June 22.
The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week…
The Enterprise 2.0 Conference moved venue this year to the huge Hynes Conference Center in the heart of Boston, as befits the central role the movement's thinking and technologies is now playing in the enterprise world, particularly in marketing messaging.
Web 2.0 is now very mature and encompasses the vast topography of the entire networked economy.
The US West Coast Enterprise 2.0 Conference commences November 8, and has quickly reached the same number of attendees as the summer east coast Boston event within only two years.
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