Salesforce delivers its twist on a 360 view of the customer
There's a lot of marketing speak invested in this 360-degree-view-of-the-customer thing from various enterprise software players. Salesforce plans to be different.
There's a lot of marketing speak invested in this 360-degree-view-of-the-customer thing from various enterprise software players. Salesforce plans to be different.
Chris Zant, chief digital officer for ConvergeHEALTH at Deloitte Digital, explains how the health sector can create a holistic experience for consumers while drawing important boundaries between marketing and patient services.
The modern workforce wants to be part of a values-driven company where they're allowed to speak their mind, says Salesforce's Jody Kohner.
At the company's Dreamforce conference in San Francisco, Salesforce.com executives demo how Disney and Toyota are using the company's social-networking tools to create better user engagement with customers.
Salesforce rolled out its technology roadmap to align various technologies and systems so they revolve around one customer record. The idea isn't unique, but so many enterprises struggle with being customer first. ZDNet's Larry Dignan and Steve Ranger talk about the moving parts.
At a Churchill Club event at the Computer History Museum in San Jose on April 3, Hasso Plattner, co-founder and chairman of SAP, and Marc Benioff, co-founder and CEO of Salesforce.com, debate the future of enterprise software. The debate is moderated by Quentin Hardy of Forbes.
Ultimately, equipping state employees with a more modern platform will help Colorado residents get more out of the Colorado Benefits Management System, said Dan Santangelo, Colorado's deputy CTO.
Salesforce announced the release of the Einstein High Velocity Sales Cloud, a bundle of technologies and features aimed at boosting productivity for sales teams.