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Retailers greenwash, say third of consumers
...suggests. Such is the scepticism of greenwashing that only 3 per cent of consumers think that retailers are open and honest about their socially or...Posted: 08 January 2008
Green tech ads too confusing, finds SustainIT
...angle. Everything from washing powder to 4x4s are marketed as green, and consumers are getting confused by it all. A new report from green technology...Posted: 14 December 2007
WWF slams luxury brands in eco report
In their 'Deeper Luxury' report published today, WWF calls on luxury brands and celebrities to introduce and endorse more environmentally responsible processes.Posted: 29 November 2007
US shoppers demand less greenwashing
...conscience, with 9 out of 10 respondents describing themselves as "conscious consumers" and warning business leaders and marketeers: either back your eco-friendly...Posted: 14 November 2007
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