Moshi Moshi, Brighton Review

We like:

The vibe; the sushi; the head-on confrontation of fishy issues surrounding sustainable seafood

We don't like:

The occasional flavour lapses; the lack of information about how else they're doing good -- there's nary a mention of waste management

SmartPlanet judgement:

Eating Cornish seafood in Brighton might seem a bit odd, but it's better than a bob in the eye with an intensively farmed salmon steak. Moshi Moshi sources its fish locally and uses free range chicken, pork and eggs -- and explains its stance on every seafood ingredient on the website.

Moshi Moshi claims to be Britain's original conveyor-belt sushi bar, with three restaurants in London and one in Brighton. The firm's involvement in the fish stock management initiative 'Invest In Fish South West' won it a Green Apple award in 2005, and this year it nabbed an RSPCA Good Business Award for its commitment to improving animal welfare. The ethical sourcing policy doesn't stop at fish, though: all Moshi Moshi's pork, chicken and eggs are free range, and the dashi (stock) is MSG-free. Continue reading...