Nutshell Super Eco Emulsion Paint Review

We like:

It's VOC-free and vegan; locally made; contains renewable ingredients

We don't like:

It's thin enough to run and spatter; not great with abrasion or water

SmartPlanet judgement:

Impeccable (if somewhat oversold) green credentials, acceptable coverage and a reasonable price make this home-grown paint a contender. It's somewhat fragile for use in everyday areas, however, fading with scrapes and splashes. And it would have been nice to get some more specifics about its green claims out of the company.

Nutshell Natural Paint's Super Eco Emulsion is indeed green, despite a website that touts its eco-friendliness to the point of overkill. These "healthy and wholesome" paints are made from "naturally sourced raw materials", it cries, using phrases normally attributed to greenwashers. There are even testimonials from "people whose allergies or other reactions to chemically based paints cleared after using Nutshell paints". Hm. We have to admit, we were a bit sceptical with all that talk. Continue reading...