Typical price
£2.69
What it is
The washing powder brand behind the 'Wash at 30°C' campaign
6.9
What you need to know: Ariel Sensitive Washing Powder
We like:
How our clothes smell after they've dried; the potential 40 per cent energy saving
We don't like:
The chemicals; Proctor & Gamble's dubious animal testing history
SmartPlanet judgement:
Well, it cleans our clothes at 30 degrees Celcius and it makes our drying room smell nice in a rather overpowering way. We're not too keen on Proctor & Gamble's unethical and ungreen track record, and while we appreciate that the 'Turn to 30°' campaign was a great initiative, we think it lacks concrete evidence on Ariel's impact on the environment.
Score breakdown:
6.9
Full review:
The discerning ethical consumer might ask why we've decided to review Ariel's washing powder -- it doesn't, after all, have an amazing reputation for being a green clean. Continue reading...
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