Jordans Organic Fruit & Fibre Cereal Review

We like:

The taste; the Soil Association certification; the recycled, recyclable and compostable packaging

We don't like:

The paucity of raisins, sultanas and nuts; that not all wheat is UK-sourced

SmartPlanet judgement:

This is a bona fide ethical British cereal that doesn't compromise on taste. As well as recycled and compostable packaging, it cuts down on food miles by sourcing UK wheat and features an ingredients list where you’ll recognise everything -- there are no dodgy lab chemicals here. Our only nitpick? More nuts and dried fruit, please!

Launched with a hoo-hah at the 2008 Organic Fortnight, our first thought about Jordans' new organic range was simple: would it be as yummy as the new kid on the block, Dorset Cereal? The short answer -- close, but not quite. Continue reading...