Revolights, a Bay Area design project, aims to offer an alternative to traditional bike lighting systems.
Using two thin LED rings -- white in the front, red in the back -- using clips, these are mounted directly on to each bike rim. A tiny, USB-chargable polymer lithium-ion battery powers the lighting through a thin wire, and a small magnet is secured to the fork.
The lights are placed on both back and front to give the rider better vision, and so not only can car drivers see them, but the cyclist will have a better idea of what obstacles are on the road.
According to the team, almost 70 percent of all nighttime accidents are caused due to poor visibility.
The Kickstarter campaign managed to reach $215,621 in funding, based on a $43,500 goal.