Creating niche market in hipster paradise (photos)

by Jennifer Riggins  |  January 16, 2012  |  Image 7 of 9

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Mario and his wife co-own the G.I. Joe Surplus military clothing and gear store, which caters to its regular clients searching for the accurate wardrobe to strip, model and act in. And, of course, Madrileños who want to look military-chic. Like many of the stores in Mercado Fuencarral, what you see is what you get, with original and limited sizes and merchandise. (Photo by Eva San Juan)

Image 7 of 9

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