Creating niche market in hipster paradise (photos)

by Jennifer Riggins  |  January 16, 2012  |  Image 3 of 9

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When Miguel first opened his store Shackleton in the Mercado around 15 years ago, the building was one of the lonely store locations. In 2000, Calle Fuencarral featured more traditional, family-owned specializing businesses.  Now, the street is filled with chain stores, apart of large corporations. He described the street as "like a commercial center, with many more personalities and people."  (Photo by Eva San Juan)

Image 3 of 9

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