Beijing might be famous for being the city of nine million bicycles, but in the Chinese capital, cars are now king. A world-record breaking 20 million automobiles were sold across the country last year, making China the world’s largest car market.
With 200 new models released yearly in China, you'd be forgiven for thinking that Chinese customers would be overwhelmed for choice. But, as it turns out, a new group of consumers has emerged who think that what's on offer in showrooms isn’t enough. They are the 'Tuner Tribe' – a subculture of drivers who are investing thousands of dollars to 'pimp up' their rides.
For the rest of the story, check out our feature article by Gabrielle Jaffe
Photo by Gabrielle Jaffe.