Amy's Baking Company
Ran by husband and wife team Sam and Amy Bouzaglos, Amy’s Baking Company Bakery Boutique & Bistro was shown on Gordon Ramsey’s television show Kitchen Nightmares.
The program showed the owners in an unflattering light; in the footage admitting that they took waiting staff’s tips away unlawfully, Sam became physical with a customer and a member of staff was fired for asking a question. After the show aired, criticism and comments appeared not only on the company’s Facebook page, but also on Reddit and Yelp.
However, it was not the criticism which was destructive to the brand — but the way the owners handled it.
Not only has the business response resulted in questions over Amy’s criminal history and allegations of money laundering, but the bad publicity resulted in an online petition for the U.S. Department of Labor and the Wage and Hour Division (WHD) to investigate whether the owners are unlawfully confiscating tips.
However, it isn't all bad news -- as the couple have been signed up for a reality television show.