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A 'green' petroleum-free brand of motor oil is due to appear on store shelves soon. Green Earth Technologies said it's shipping its line of green motor oils to retailers in the US starting within the next month. Waste fats from cattle instead of fossil fuels are the key ingredients.
"We turn that into liquid form and use nanotechnology to have it perform in lubricant format," explained company CEO Jeff Marshall.
Because the slaughter of each cow leaves behind around 91kg of waste tallow, the company is making use of a renewable resource, he said.
"We're doing something to help because there's no longer a use for french fries and cooking products that use trans fats."
Green Earth Technology bills its 10W30 and 10W40 G-Oil for cars, as well as motor oils for boats, lawnmowers and weed whackers, as biodegradable and non-toxic.
"You could spill motor oil over the back of boat--it doesn't harm the environment," Marshall said. In two-cycle engines, the smokeless oil reduces hydrocarbons by 32 per cent, cuts the emissions of carbon monoxide by 48 per cent, and of nitrous oxide by 80 per cent, according to Green Earth Technologies.
The company also makes cleaning products for cars, boats and homes. The entire line costs the same as traditional, toxic products, Marshall said, and the recyclable packaging uses soy inks and biodegradable paper.
Green Earth Technologies' skunk works are developing 50 more products, including additives Marshall said he hopes could be used in airplane biofuels, which are being tested by Virgin Atlantic Airways.
With headquarters in Connecticut, Green Earth Technologies has 250 employees and is traded on the pink sheets. In January it raised £1.1 million from Founders Technology and eight angel investors.
Marshall, who has worked in venture capital for three decades, said he's working with the Department of Energy, the Environmental Protection Agency and the American Petroleum Institute to develop a green label for a wide range of consumer chemical products.
The green motor oil from Green Earth Technologies isn't yet on sale in the UK, but watch this space for more news.
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