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With the recent hefty rises in the price of season tickets, switching to commuting by bicycle is becoming more and more appealing -- free, no delays and of course no emissions. If safety is the one thing putting you off retiring your Oyster card, then that may be about to change because with the Cerevellum -- a new digital rear-view display gadget for bikes -- cyclists are given eyes in the back of their heads.
Cervellum may sound like some Latin term from a medical dictionary, but that would be entirely appropriate because as well as serving as a GPS system and digital rear-view display similar to those seen increasingly in cars, it's also a heart-monitoring device. It isn't attached to your arm or chest -- in fact, it's not affixed to the body at all, but the handlebars on a bike.
According to ProductDose, this all-in-one device has a 3.5-inch screen and 32MB of space to store your fitness data, as well as a 4-hour battery.
All this doesn't come cheap at $299 (£152), but we suppose there's some consolidation savings because you won't have to buy three or four separate products for these various functions. Besides, we applaud anything that prevents the need for those nerdsome helmet mirrors and gets more people onto two wheels.
07 January 2008 05:39pm
this might be useful for some of the crazy loons I see cycling with headphones on... for the rest of us I think looking over your shoulder and general road awareness might be more useful...
08 January 2008 01:27am
This is rather over the top. Cateye makes a serviceable rear view mirror for bikes which costs a lot less. I've used one for years. Its especially heopful on a tandem as my sixth sense tells me that someone is right behind me.
08 January 2008 05:29pm
I don't think any "real" cyclist that would be on the road would buy this. With handlebar pickup for the HRM(where do you put it on the tops, curves, drops??? these things never work anyway so your data would have many holes in it where it wasn't receiving), extra weight, $299 cost, and a whopping 4 hr battery, who would want it. People complain now that the Garmin Edge only lasts 8-12 hrs. This is a toy for someone that probably should not be on the road where traffic is anyway.
09 January 2008 03:49pm
One of the more useless products I've ever seen. If you are that scared of traffic you need to be on the sidewalk.
09 January 2008 04:06pm
This is fantastic! Great design and forthought with the modules. I think this will do well.
09 January 2008 04:08pm
Awesome looking product. While the hardcore racer types might think its over the top the rest of the cycling community could benefit. And at $299 its a bargin! Look at the money some people will spend on a high end wheelset. I like it!
09 January 2008 04:36pm
So what if snobbish roadies deck out in Assos won't pony up for one, as the two esteemed commentors ahead of me pointed out, it's designed well and comes in at a decent pricepoint.
Good Job!
09 January 2008 05:09pm
I don't know, that little rear view mirror could be VERY useful in a bike crit. You'd be able to tell exactly who was behind you while maintaing an aero position.
09 January 2008 05:36pm
hey. i want one of these when will they be ready to buy?!? ready to lay my money down!
09 January 2008 06:43pm
I'm for anything that will make more people ride bikes. If this makes them more comfortable and they ride then it's a great product. Maybe they should make it record and save each ride so the images could be used to prosecute drivers who think it's great fun to assalt cyclists with their cars...
09 January 2008 11:34pm
I'm not sure I would want the person behind me in a paceline to have one of these. Seems like it could be exceptionally distracting. They could be worried about what's behind them and not be watching my back wheel. Hmmm...
10 January 2008 10:43pm
I like it! An innovative and forward-looking design. A must-have gizmo for my Serotta:)
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