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The Climate Savers Summit is wrapping up in Tokyo right now, having made some good moves towards combating climate change. The conference, organised jointly by Sony and the WWF, saw twelve international companies come together to sign the Tokyo Declaration, which aims to tackle global warming by changing the way that products are designed, made, distributed and recycled. No small task, that.
In addition to signing the Tokyo Declaration, Sony announced that it was launching its 'Product, Process, Planet' initiative, which it claims will make the company more environmentally friendly. Although the name reeks of PR-speak and greenwashing, its core principles make sense.
'Product' refers to designing more sustainable gadgets, 'process' refers to making the manufacturing process greener and 'planet' refers to Sony's commitment to environmental schemes outside of its normal operations. Simple aims, but ones that Sony should be awarded for for tackling. Let's hope that some good news emerges as the initiative gets underway.
"Sony has a strong track record of environmental initiatives in Europe, which go beyond mere legal compliance," says Serge Foucher, executive vice president of Sony Europe. "But this marks the first time we address consumers directly across various channels to enhance communication of meaningful environmental information. This should ultimately help the consumer to make the right decision when it comes to their own contribution to sustainability through their purchase."
Sony has already come out with sustainable products, notably the 'odo' range (pictured above), which includes a camera, a video camera, a video viewer, headphones and a solar battery. They're made from environmentally friendly or recycled plastics and are designed to "inspire creativity," as using them generates energy.
The company's BRAVIA TV also won the European Imaging & Sound Association's (EISA) award for the European Green Television of 2007-2008 for its energy-saving technology. We look forward to seeing what Sony's new campaign comes up with.
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