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Isa Chandra Moskowitz has done for vegan cuisine what Deborah Madison and Edward Espé Brown did for vegetarian food with The Greens Cookbook in 1979: plucked it from the margins and made it delicious, accessible, and appealing to a wide audience -- even meat-eaters.
Of course, veganism and environmentalism go hand-in-hand, as you're not just giving animals a few extra years' grazing time -- you're also ratcheting down carbon dioxide emissions by consuming less agricultural land and fossil fuels. SmartPlanet talked to the Brooklyn-based Moskowitz about her latest vegan cookbook, Veganomicon (written with her friend and frequent collaborator, Terry Romero), and the issues surrounding veganism.
SmartPlanet: Was it hard to give up meat, dairy, and eggs?
Isa Chandra Moskowitz: The meat part wasn't. It was the little bits of dairy. I would eat a bunch of Snickers and feel bad. I went vegan twice. The first time, I was 16. Then I stopped being vegan because I felt like, "I want to be 'normal'". But it didn't feel good to be normal. Somebody said once: “If your friend leaves the room, you'd never take a dollar from their pocket.” That's the way you feel if you take dairy and cheese from an animal you care about. I became vegan again when I was in my mid-20s.
SP: Do you worry about ruining other people's fun if you're all out eating and you can't eat most of the stuff?
ICM: I don't concern myself with that. So what if I'm eating a salad? I don't think I'm ruining their fun. Sometimes you spend the whole meal having people apologise to you. They say, “I'm sorry, I'm going to order a hamburger. Is that OK with you?” It makes me think that maybe they want to stop eating meat, and that's why they're saying it.
SP: Do you tell them that you think it's cruel to eat meat?
ICM: I won't usually say anything while someone's eating. But when people start asking me, then I'll say something. Usually, people ask why I gave up meat, and I'll tell them: the needless slaughter and killing of animals. I'll talk about the environmental reasons for giving up meat -- methane and greenhouse gases and things like that. And I'll usually have them try to make the connection that pigs are as loving and as smart as dogs.
SP: What are some stereotypes that get perpetuated about vegans?
ICM: All vegans are misanthropes. Vegans don’t care about people. That's not true. I think if you did a poll, you would find they do activism for human rights as well as animal rights. There's the “emaciated vegan with an eating disorder” stereotype, which I'm not. And the "all vegans are rich, upper middle class, and white". All of those things are perpetuated, I think, just to undermine the basic premise of veganism.
SP: How did you become a vegan chef?
ICM: Ever since I went vegan, even in my interim of not being vegan, food was a way for me to build community. In the 90s I was a waitress and went into the back of the kitchen and learned stuff, and I also worked for a while cooking in a café in Baltimore. I got my hands on every grain, every bean, and just kept cooking things. I read a lot of classic books: Joy of Cooking, Vegetarian Cooking for Everyone. I went to the library and looked through books on every single ethnic cuisine. I went to farmers’ markets and got acquainted with every vegetable. I would go to restaurants and think: “I want to make this at home.” And I had a knack for doing this. Now if you want to know how to make pad thai you could go to the internet. But back then, you’d be like, “What the heck is in this?” The dishes I made from Veganomicon seemed both simpler and more flavourful than vegan food I've made from other cookbooks or eaten at restaurants.
SP: How would you describe your cooking versus that of other vegan chefs?
ICM: There are two extremes in vegan cooking. One is everything [incorporates] pre-packaged, high-sodium fake meats. The other is everything is kinda highfalutin, using weird ingredients most people don’t have around, like a particular kind of sherry vinegar. Or they're really complicated restaurant recipes, like in The Millennium Cookbook. I would say that our recipes are for the home cook, are really homemade, not semi-homemade, and it's not food that started its life in a jar of chemicals. And it's made with stuff you can find at most supermarkets.
SP: What big things have you learned about vegan cooking while writing your three cookbooks?
ICM: You don't need eggs. Before I wrote Vegan Cupcakes Take Over the World, I was always trying to work on egg replacers, and a lot of the time you don’t need them. The gluten from the flour works fine to hold things together.
SP: Your recipes coax really intense flavour out of vegetables. What are some of the techniques you use to do this?
ICM: A lot of times vegans think they need to use three teaspoons of thyme and four tablespoons of cumin, and they way over-flavour things. [Romero and I] are both into cooking vegetables so their flavour comes out. Roasting them goes a long way, as does grilling in a cast iron grill pan if you can't use an outdoor grill. People worry because it gets really smoky, but that's OK. Things like asparagus, zucchini, and eggplant are great grilled.
SP: If somebody wants to go vegan, what would be your advice?
ICM: All the nutritional information is available online, like at the Vegetarian Resource Group. Or read the book Becoming Vegan. But I think the biggest thing is to read up on animal agriculture. If you become vegan for health reasons, it might not really stick. The only way it'll stick is if you’re doing it for your own ethical reasons. Eventually your taste buds do catch up with your ethics. I didn’t think that I could live without blue cheese, and I'm doing fine. You don't have to be perfect at first, but do what you can.
11 January 2008 06:34pm
Cheers!!! I never even heard the word "Vegan" until I was 46. Sad that our society offers kids NO real choice in nutrition, even though our entire "health care" system is crumbling from the amount of diseases being paid for by insurance companies, diseases that are totally reversible and prevetable using what many doctors use, plant based foods. Even the Father of ALL medicine, Hippocrates, said, "let food be thy medicine, and let medicine be thy food." Today, with huge increases in behavioral and physical problems in children, it's a wonder more parents, teachers, school nurses and guidance councelors are not learning these vital connections between diet and mental/physical disease(Food and Behavior, by Barbara Reed Stitt)
The struggle for animals and "greening" our diets is age old. The entrenched powers that have reduced animals to products and commodities, also have turned human life into a value worth only our "productivity." Like the cows, pigs, hens, goats, etc....our value is production and contribution to economics. Our dis-connect to animals and nature, besides fake food made in science labs, has given us the very society we see crumbling. Perhaps when we cease terrorizing animals, our own global society will be less terrorizing. We truly ARE, what we eat.
While every day is a struggle and wrenching , knowing what humans are doing to the animals, sea life, and the planet, HOPE springs eternal when people like this, angels from heaven, step out and do this work. For this, I am humbly grateful.
11 January 2008 08:02pm
Isa, I have gotten so much use out of your Vegan with a Vedngenance and I look forward to buying your latest book. We are on the same page re: animal compassion, cooking, and how easy it is going total vegan. I experiment with all sorts of ingredents and my non-vegan family members love my recipes (half the time I don't remember what I put in it and it's never the same twice! One of my favorites is preparing split pea soup with my own twist i.e. adding mushrooms, spinach and sweet potatoes. It always turns out great; thanks for so many wonderful tips from your book. Gigi Veganfitness@AIM.com
11 January 2008 08:17pm
I'd love to go vegan from an ethical and carbon POV, but I worry about the practicalities of it when out and about - even in London. Plus the cheese! I'd really really miss that. I'm a veggie at the moment.
12 January 2008 01:08pm
I'm a big fan of Isa and her books. I've been vegan for just over a year and a half now and am loving it! Ethics had alot to do with my decision, i was vegetarian for years before, but i have to say my main motivation for going vegan was just plain old common sense. Not to sound disrespectful towards non-vegans, but once i'd discovered the true cost of my dairy products (and especially helpful was discovering the plethora of dairy-free alternatives that are now widely available!) i couldn't see any possible way that i could support dairy industries and feel good about it.
Also, are the environmental problems that are accelerated by animal agriculture really worth the products we get out of it all? I doubt it. I can see where the cheese-lovers are coming from though, cheese is tough to kick at first, but seriously - you won't miss it as much as you think! After three weeks of being vegan i didn't miss cheese at all. Sometimes i buy a good vegan cheese but have no idea what to do with it because my diet just isn't based around that anymore.
My only regret about going vegan is that i didn't make the change alot sooner!
19 January 2008 01:09am
veganomicon has changed my life! as a recent vegan thats always been into cooking, I've had so much fun with the recipes.
24 January 2008 12:59pm
"you're not just giving animals a few extra years' grazing time..."
To the author of this article (very interesting otherwise) - if cattle, sheep etc are not kept for meat, they are not kept at all!! I have utmost respect for vegans btw, and there is NO question that a diet higher in plant food reduces animal suffering and is better for the environment. I am a vegan at heart, and increasingly moving in that direction, but I still eat honey and - if organic - dairy, eggs etc and very occasional organic meat/wild local fish. I work with organic farmers and grow my own veg. I wrestle often with the question "is no life at all better than a short life?", ie where that life is fulfulling and death is respectful. But to argue that veganism gives animals longer grazing time - you haven't thought this through! Think about it! No one will keep livestock just because they are pretty in the field or a way of grazing grass. If you do eat meat, eat less and better produced, preferably organic, which has higher standards of animal welfare, uses less (often no) chemicals and does not allow GM. Make it local and seasonal and you are also supporting rural communities and decreasing food miles.

Discover the brilliant experienced people who are helping SmartPlanet through the green and ethical minefield.