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Wayne Hemingway should know a thing or two about design. With his wife Geraldine, he co-founded the Red or Dead label, which was ubiquitous in the 80s. Since his fashion days, he's turned his hand to all things eco, helping housebuilders green up their acts, creating the water butt that's shaped like a butt -- the ButtButt -- and judging ethical awards for the Beeb and the RSPCA.
We cycled up to Wayne's Wembley office to hear his views on everything from folding bikes to London's top vintage fashion shops. Hit play on the vid above to see what he has to say. This is part one of the interview -- part two's here.
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