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The UK has just sent over 800 million Christmas cards and used enough wrapping paper to cover two-thirds of Britain -- it's all part of the environmental cost of Christmas. Next year could well be very different, though, as a huge 13 per cent of the country has chosen to turn over a new leaf and make green New Year's resolutions, according to research from Friends Provident.
The most popular pledges include turning off lights and electrical gadgets when they aren't being used, recycling, composting, growing vegetables at home and buying energy-saving appliances. Hopefully these resolutions last longer than more traditional, and oft-broken ones like giving up smoking, eating healthy food and spending more time at the gym.
Friends Provident figures show the most well-intentioned people in the survey were aged 31-35, a third of whom placed green goals on their list of resolutions. These were closely followed by 22-25-year-olds, a quarter of whom will be trying to change their ways this coming year to reduce their carbon emissions.
“Without a doubt green issues will be on Brits’ minds more than ever in 2008, many of which have New Year’s Resolutions to live greener lives, ranging from being more environmentally friendly in their homes to being more ethically minded when they shop," says Julia Dreblow, socially responsible investment marketing manager at Friends Provident.
"Many people plan to take an ethical approach to their finances, too, by reviewing their investments to avoid investing in companies that are not socially responsible.”
The findings are backed up by research from EDF Energy, which reveal the desire to save the environment is over twice as popular as giving up alcohol or quitting smoking. Top of the list comes recycling household waste, with 62 per cent pledging to do so in the coming year. Other popular choices include turning off lights and gadgets on standby, and reusing plastic bags.
02 January 2008 05:03pm
RETURN YOUR UNWANTED MAIL FOR RECYCLING.
The PO Box listed on the back will accept your returned unwanted mail, by sending it back you can cut costs and help the environment.
We have been processing the no mail returns/?gone aways? for the largest credit card issuer in UK since 1996. Their returns have been reduced from 5%/6% to under 2%.
Large quantities of undelivered mail/?gone aways? direct mail create a huge amount of waste paper
Once the information required has been captured the waste paper accumulated can then be confidentially destroyed, pulped and recycled.
This is ecologically sound and environmentally friendly - Making paper from recycled materials results in 74% less air pollution and 35% less water pollution
On top of this:
One ton of paper from recycled pulp saves
§ 17 trees
§ 390 gallons of oil
§ Prevents 60 pounds of air pollutants
§ 7,999 gal of water
§ 4,200 kilowatt hours (enough to heat your home for half a year)
§ 3 cubic yards of landfill space
Call Veridata, we have eleven years specialist experience in processing returned mail for the UK?s largest credit card issuers and provide a complete scanning service for all document management.
The cost savings are considerable and the reputation of any company making large mailings can be much enhanced
Tim.craig@veri-data.co.uk 01244 350700
Yours
Tim Craig
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