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If you're a designer, then you'll know that at some point in the future all of those lovely shiny products you create will end up in a landfill. Design agency Pearlfisher, who have worked on projects for Innocent, Green and Blacks and er...Coca Cola, is worried -- so worried they're smashing up their own packaging.
As part of the Destination Landfill exhibition, stacks of Pearlfisher packaging designs will be steadily smashed by three special destruction machines. The destroyed and battered results will be exhibited, to remind people that the life of an object doesn't end when you throw it away.
"Every design proudly displayed in our gallery represents a mountain of used packaging destined for landfill. It's a shameful reality that we intend to confront in a spectacular way," says Pearlfisher.
One of the machines has four foot cartwheels to crush boxes, one is a motorised shopping trolley with a wrecking bar and another has six sledgehammers for legs to smash products with. They've all been designed by sculptor Nik Ramage, who first proposed the idea for the show.
"If Destination Landfill was shown in a warehouse gallery, it would have been a didactic rant." says Nik Ramage, "Staging it at Pearlfisher makes it a potent statement -- they are in position to do something about this environmental problem. When I proposed the show, I didn't think they would go for it. Yes a rant but hopefully a call to arms too."
This exhibition promises to be like nothing else you've seen recently, and is free to enter. It's running until 25 January at the Pearlfisher gallery on Brook Green near Hammersmith, and is open Monday to Friday from 9am to 6pm.
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