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Got a red bum from going green? Toilet paper maker Nouvelle says it has the solution in the shape of its new recycled loo roll that's "astonishingly soft." Perhaps I need to do some in-depth tests, but I've never found supermarkets' own-brand recycled stuff particularly scratchy. What about you, SmartPlanet people?
Nouvelle does at least have some pedigree -- it's been flogging recycled loo roll since 1989. I've asked for more information on how exactly Nouvelle's made the paper softer, as I have a sneaking suspicion it may involve using more paper. Which obviously wouldn't be so green. You should be able to buy the new Nouvelle Soft in supermarkets now.
If you've had scratchy experiences with recycled loo roll -- I'm thinking anything that reminds you of school toilets -- let me know in the comments.
Also -- any recycled toilet roll brands you recommend? I like the Co-op's FSC-certified stuff and Suma's recycled rolls.
23 June 2008 08:57pm
Nouvelle's current paper is a bit on the scratchy side. I shall check out the new stuff with interest when it hits the shops. If it doesn't use more paper as you suspect, I shall buy it to try it out!
24 June 2008 10:13am
My family have never had a problem with Nouvelle recycled loo roll, I can't see what the fuss is about.
25 June 2008 09:45am
If you want to buy recycled toilet paper you probably care about cutting down virgin forest
- according to Ethical Consumer, Georgia Pacific, Nouvelle's owners, also makes toilet tissue from virgin forests for its other loo roll brands -its the main US importer of wood from Indonesia (ie rainforest) - it got a bottom rating from the UK Environment Agency for its environmental management ? it?s also in the oil business. nouvelle is just more greenwash - more on this here www.ethicalconsumer.org/AboutUs/Mediainfo/pressreleases/EthicsLoosoutatGlastonbury.aspx
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