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We certainly do hail the popularisation of low-energy lightbulbs, but we’ve got to ask: why are they all so ugly? London’s boutique electronics company Hulger is putting the spark back into lightbulbs with its new Plumen range of low-energy bulbs.
They’re much more imaginative in design -- as you would want an object so synonymous with ideas to be -- taking advantage of their long lifespan to be as much about form as function.
Hulger’s Plumen range plays with the tubular shape of traditional energy-saving bulbs by drawing them out, twisting them into balls and abstract shapes and even flattening them to create a ribbon-like figure.
We like the main idea – simply being creative with energy-saving bulbs, as Hulger outlines in a statement. And in the process, this new twist just might create designs “that people will buy through genuine desire rather than mere moral obligation.”
It’s a shame the Plumen range is just a prototype at this stage -- Hulger is still talking to bulb manufacturers -- because we could do with some funky new brights.

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