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While you scoff your summer salad tonight with salmon, be prepared: you might catch a glimpse of the nation's almost favourite campaigner -- or chef -- Jamie Oliver on TV. He'll be promoting Sainsbury's plans to tackle the problem of dwindling fish stocks, starting with salmon.
Considering Sainsbury's sells 27 per cent of all salmon in the UK, its pledge to source 98 per cent of it from a sustainable source could make quite a big difference.
This doesn't mean Sainsbury's is going to pull 12,000 tonnes of salmon out of some magic, untouched ocean. Sustainably sourced salmon in this case means farmed salmon. The good news is that the Scottish farms that'll produce the 'sustainably sourced salmon' for Sainsbury's will do so according to RSPCA standards. That means the salmon will be secured a certain level of welfare.
Over the next couple of years Sainsbury's will also look at ways to help protect the stocks of cod, haddock, prawns and tuna -- the five most popular fish in the UK, together with salmon.
I do appreciate peoples' appetites for those kinds of fish -- but personally I think I'll go for the Cornish line-caught pollack for my supper tonight. That way I won't have to worry about eating fish from seriously declining stocks.
Sainsbury's 'Basics Sustainably Sourced Salmon Fillets' will be available in stores in this week and will retail at £2.44 for 350g.
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