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Smoothies are a great way of helping you get to that all-important five-a-day fruit target, but unlike regular juices, certified Fairtrade fodder is scarce. Looking to change that situation for the better, the Co-operative is stretching its environmental muscle and introducing a new range of Fairtrade smoothies to its supermarkets shelves.
The new drinks will be available in two flavours -- Mango and Orange, and Pink Guava -- with their exotic fruits sourced from countries as far flung as Ecuador, Cuba, South Africa and Brazil. Admittedly this tots up a fair-few air miles, but we haven’t seen many pink guavas in the local allotment recently, and given the Co-op’s Fairtrade credentials we’ll let them off.
Priced at £1.99 a litre, the smoothies are available in selected Co-operative stores now, and join NB!’s offering (stocked at Waitrose) as the only Fairtrade smoothies currently available in supermarkets.
18 January 2008 07:12am
These look nice, but isn't it time Innocent started doing organic and Fairtrade smoothies? After all, they do claim to be 'innocent'.
29 January 2008 09:21pm
Innocent don't believe in Fairtrade as it means paying a fixed minimum price - they like to let the market (and their buyers) set the price instead.
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