Heather Mills promotes vegan campaign

Heather Mills McCartney has been enthusiastically voicing her opinions again, but instead of on the GMTV sofa, she chose Speakers' Corner in Hyde Park as her podium. She was there to launch a vegetarian and vegan campaign called HOT! for Vegetarians International Voice for Animals (VIVA).

The campaign, which launched yesterday, aims to make people aware of how they can reduce their carbon footprint by cutting down on the amount of meat that they eat, or dropping it from their diet altogether. It's been timed for November -- Vegan Month, which kicked off on World Vegan Day on the first of the month (read about it here).

"Think of almost any environmental catastrophe and you'll find livestock at the heart of it. Farmed animals are one of the main sources of gases that cause global warming," says the HOT! campaign website.

"In short, eating meat, fish and dairy amounts to a Diet of Disaster."

As well as making an appearance to promote the campaign, Mills is featured in two adverts. In one, she criticises non vegetarians, like (some of) us.

"So, you're an environmentalist?" it reads. "Not if you eat meat and dairy because livestock are destroying the Earth."

If you want to get involved in the campaign, you can order an information pack, containing a vegetarian recipe book by ex-TV judge Martin Shaw and a 70-page guide to veganism written by Mills herself.

Or you could go to the National Climate March on 8 December, which VIVA will be attending. Free promotional leaflets and banners are available from the HOT! website.

Related Links

• SmartPlanet