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Did you watch last night's Panorama investigation into Primark? If the answer's yes, chances are you probably never want to shop at the cheap fashion chain again. Handily, there's a new wave of gorgeous and ethical alternatives. I've rounded up five of the best on the web.
You could pick an old favourite like People Tree, 'howies' and Seasalt Cornwall, but for something a little different, check out these green and conscientious clothes. And if you've got an opinion on Primark, take our two-second Green Poll here.
Ascension
This cool and casual clothing brand gets a re-launch this month at online retailer Adili.com. All Ascension's stuff is made from organic cotton certified by the Soil Association and approved by SKAL. Most of the clothes are manufactured in fair trade factories in India and 10 per cent of profits are donated to Life Association, which helps orphans in India. The organic cotton hoodie (above) costs £38.
Click on to see four more online eco fashion options.
24 June 2008 02:29pm
I don't shop at Primark, or many other of the cut-price clothing shops. However I do get a little upset by articles like this. As a single mother living on Incapacity Benefit, I would find it expensive to drop £32 on my week's grocery shop, let alone a single t-shirt. It seems that affordable ethical clothing is a near-impossible dream.
24 June 2008 02:52pm
Yes, these pieces here are pretty high-end.
For affordable clothes produced with some ethics, check out:
** £7 Fairtrade cotton tops from M&S (http://www.smartplanet.com/reviews/fashion/10000896/overview/marks-spencer-fairtrade-pure-cotton-crew-neck-top.htm)
** Sainsbury's £3 Fairtrade cotton t-shirts
** New Look £6 organic t-shirts (http://www.smartplanet.com/reviews/fashion/10001299/overview/new-look-organic-v-neck-tee.htm)
25 June 2008 11:43am
In what world can paying £3 for a cotton t-shirt be considered fair? It's hard to believe that the people growing the cotton or working in the factories are getting paid much at that price?
25 June 2008 07:46pm
Agreed, it's hard to see how the production of Sainsbury's tees is 'fair' (as some people have pointed out on the site). Still, if you really on a tight budget at least Sainsbury's is guaranteeing the wages paid to the people harvesting the material. Not perfect by any means, but not bad on a budget.

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