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Ekyog may sound like festive dairy drink, but it's actually a French ethical clothing label that's about to open its first UK boutique. On 6 December, Ekyog will be launching their new store at 186 King's Road, London.
The company was founded four years ago, specialising in organic cotton clothes for women and babies, and has since branched out into chic fashion. There's still nothing in it for us lads, though.
Ekyog's range has some interesting items, such as the silk-bamboo pullover. Because silk requires a lot of water to cultivate, but bamboo is very efficient, the company has blended the two fabrics together.
Through this combination, and by introducing some clever irrigation improvements to boot, the company has reduced the footprint of the luxurious fabric significantly. This sort of indulgence, with the peace of mind of ethical production does push the price up, though. The blended pullover is £112.
As well as clothes, the company has also expanded into cosmetics, making a range of face cream (£20) and baby oil (£23). All of the company's cosmetics are free of paraben, PEG, silicone and ingredients from animal origins, so are safe for vegans and are organic, too.
"Nature offers us always new secrets. We are constantly looking for and developing higher performance materials that respect the wearer as well as the environment," says the Ekyog website. "This Innovation aims to create beautiful eco-designed products."
The website also includes a handy production diagram showing "How do we make an Ekyog organic garment" as well as an clear list Ekyog's eco principles, including a fair trade, sustainable policy with their cotton growers.
Some of the eco Ekyog designs, as pictured above:
(Clockwise from top left)
EVITA pullover in silk-bamboo
55% bamboo - 45% silk
Price: £112
SELENA smock
95% certified organic cotton – 5% elastane fibre
Price: £52
LUTY, little imp pullover
100% certified organic cotton
Pullover: £38, Peruvian bonnet: £20
TRICOTY dress
Price: £37
ESHE jacket
100% certified organic cotton
Price: £69
ELISANDRA, a smart 2in1
100% certified organic cotton
Price: £74
Photos: Christine Cayré
28 January 2008 02:30pm
By looking at the pictures and after reading this page im really looking forward to seeing your clothing. its about time we see some more stores with good quality clothing with a unique sense of style.
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