This may be the final straw for the "unlimited use" model
If these catch on as many hope they will, the inevitable result would be that more traditional broadband subscribers would eventually cancel their service to join these supposedly cheaper services, while at the same time increasing usage of the overall network. Then what happens? The days of "unlimited" broadband access will be over, which will kill these services themselves since nobody is going to want to pay for other people's data usage. The parasite will eventually kill its host.