Discussion on:

How much is your social brand worth?

Survey's are inherently only as good as their methodology and the degree to which they are designed to rely on at least some hard data. Survey's that are based on subjective "popularity, receptiveness, interactive, network and trust across multiple platforms" are about as close to meaningless as you can possibly get. Not correlating the subjective opinions with hard data such as actual sales figures and net profits of the companies and or the specific product references would seem at least a major missed opportunity - if not general incompetence of the surveyors. Without quantitative correlation of business performance numbers/ financial success of the respective companies to the subjective "social branding" opinion surveys - makes this "social branding concept" just so much unsupported opinion.