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It's unfortunate that such common sense would not be common in the business world, for the most part. Although there are standout companies that take care of their employees by creating an environment of appreciation, many more companies do not. It's not about the money! Using low cost/no cost strategies, such as a simple "thank you" can make a world of difference in the employee's perception of his/her employer and can mean the difference between a long-term, loyal employee, or one that leaves for a more personally satisfying opportunity.