Condensation?
I'm always amused by videos of car camping, whether in SUV/minivan ads, or this video. Unless you're camping in a desert, you'll wake up to windows completely fogged up (and more likely actually dripping) from condensation from your breathing. This video showed perfectly clear & dry windows, supposedly after a night camping in a mountainous region where the evening temperature would have been quite low, well below the dew point. Those windows would have been dripping, especially with two people in the vehicle. And those unpadded dining seats didn't look too comfortable either.
I'm with @novice51, if this had only a small price premium over a pop-up, I'd consider it for the greater ease of driving and parking. But for something that will only see occasional use, this seems a ridiculous price-point.