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With a modular design the vehicle can be tailored to peoples needs.

If I want to buy one for $15,000 that gets only 180 miles to a charge because that is more than double my daily commute than let me. Potentially I may get further on a charge because I am hauling a lighter battery load. So half the batteries might give me 55% of the range. Or it could raise my cargo capacity. Or my car could be built with lighter suspension components lowering the overall vehicle weight giving me even more range per charge.

And the next guy can order one that costs $25,000 and gets 350 miles a charge.