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Mine the moon for iron? The market price for steel is less than 50?? a pound. Helium-3 fuel for fusion power plants? Sure, but if China - or anyone else - had fusion power plants already, the subject matter of SmartPlanet - and lots of other media - would be very different from what it is.
The bottom line here is that years from now, China will land a robotic explorer on the moon something like what the USA landed on Mars years ago.