Why don't they just "bite the bullet" and reformulate using Splenda? Because it costs them extra!
That's why they are madly attempting to come up with another non-caloric sweetener that won't cost them as much!
If smaller companies, like Adirondack Beverage, can put out an excellent tasting product, much cheaper than the "big brands", they are going to lose market share.
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RE: Coca-Cola puts calorie information out front: Why it's smart
Posted by Barc777
2nd Oct 2009
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RE: Coca-Cola puts calorie information out front: Why it's smart
Posted by FiOS-Dave
1st Oct 2009
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@FiOS-Dave
There is already a variety of Coca Cola sweetened with splenda (lrn2shop, dave), and guess what! There are still people who prefer corn syrup and sugar.
Posted by Kikarok
1st Oct 2009
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RE: Coca-Cola puts calorie information out front: Why it's smart
They do already make a version of Coke with Splenda. At least, I've found it here in SC.
Posted by Barc777
2nd Oct 2009